You are required to:

1. Explain what the current strategy is for Just with the acquisition of Just Takeaway.

1.a) Look at: Mission statement, Values, Corporate strategy, annual reports, what they are looking to do in the next few years, what is success for them etc

1.b) Use strategy concepts to explain this (e.g. Internationalisation drivers, Porter’s diamond, international strategies (integration vs responsiveness))

2. Explain how the company is setup and managed

2.a) Explain the structure and strategy e.g. what form does it use, does the structure match your understanding of their current strategy, apply McKinsey 5S framework

3. Assess how the structure will help or hinder the acquisition being successful

3.a) Identify how the acquisition can contribute to the organisation, and what the parent can add (e.g. consider Ansoff matrix, value creation of parent, motives (strategic, financial, managerial), strategic fit, organisational fit, integration strategy matrix)

3.b) Evaluate this strategy using strategy M&E concepts (e.g. assess against the organization’s vision, KPIs, targets etc; assess/comment on suitability, acceptability and feasibility)

4. Provide recommendations on how Just Eat can improve with next steps for their strategy

4.a) What should Just Eat change to improve their success?

4.b) How should they be integrated into the organisation?

5. Include the advantages and limitations of your analysis

5.a) What are the strategy concepts strengths and limitations


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