A business feasibility report (not a marketing report). The feasibility study will analyse the business and decide whether the business would work based on the following guidelines.
Know how the business works and estimate the cashflow.
Using Tools: Business Journey Plan, Levers & Pedals, Cashflow
Have an overall view of the economy and use the 6-Step research methodology.
Using Tools: CIGARS, WISPA, DENTS, ROAR, PEST
Understand and research the market domains and barriers to entry to seek out business opportunities.
Using Tool: CRIMSON BLADE, SMART, 7-domains
Being aware of direct and indirect competitors and market leaders; seeking out gaps in the business.
Using Tools: RAGS, DIL, PEAS
Identify market pains, market segmentation and user types.
Using Tools: 1MR, CWISAT
Perform a cash flow analysis for the business during operation.
Using Tools: Breakeven Analysis, Risk Analysis, Calibrator;
Analyze and understand the key concepts around opportunity, entrepreneurial behaviour and the factors in the process of start-up and of survival.
Identify ideas to create opportunities, national or international, thorough a feasibility analysis and evaluate using the relevant disciplines and frameworks.
Recognize the tension between the creative (innovative) and measured elements (data analysis and evaluation) of a business opportunity and the disjunctive nature of learning this brings.
Assess feasibility through relevant research techniques and research sources to create a macro and micro level analysis as the basics to develop a business plan or solve a business problem.
Presents a professional written and ‘pitched’ feasibility report for the business opportunity with appropriate measures, as a basis for building a business plan for a new product in a following module; or as a suitable analytical framework to be applied to a business problem for analysis and potential solutions in following modules.