Business-to-business markets are in many ways more complex than consumer markets with regard to the sales function. Watch the video called Scene 1B, Meeting the Seasoned Pro : https://online.fiu.edu/videos/?vpvid=ff5d85e6b92c4bf0b76baf9d1b095667
1.Comment on the characteristics of this sales situation and where the customer is in the buying process.
2.Comment on the social styles of the Buyer and the Seller, Mark and Jim, in this interaction.
3.Discuss the buying influences that are impacting Mark’s decision making in this sales situation.