conduct a survey of your fellow colleagues to gauge their response to the possibility of introducing a holiday pay scheme. Explain the significance of the following:
start by explaining the objective of the study and what you hope to achieve.
Explain why it is important to identify the population when conducting a survey.
Define population and likely attributes that should be included in the sample population (link all explanation/analysis to the scenario)
What are the likely constraints?
Define the following
Sample population
Population frame

b) Sampling techniques
Define sampling and explain why a sample must be drawn from the population.
Explain the difference between probability and non-probability sampling.
Provide examples of probability sampling: simple random, cluster and stratified techniques.
Provide examples of non-probability sampling: judgement sampling, snowballing, purposeful, quota etc.
Discuss the advantages and disadvantages of probability/non-probability sampling (e.g bias/error/size)


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