Analysis of the Economic Impact (or significance) of the Dallas Cowboys on Dallas Economy



Sport Markets, Finance and Analytics


Academic Year: 2019/20



Assessment Guide 1 – Individual Assignment: Report







Individual Assignment – (60%): 3000 words



Deadline Date and Time


File Submission –




1 Assessment


1.1Details of Assessment Submission

1.1.1  Assessment Task


Respond to the following statement:

The economic value of sport and sports markets, has seen significant growth over the years. With the application of general economic theories and concepts, critically review the economics and economic value/significance (you may consider a stakeholder perspective) of a sports league / team / club of your choice.

1.1.2  Assignment Instructions

Your report must be 3,000 words in length.

  • Introduction

You need to briefly introduce and contextualise the focus of your report, and identify the main points to be discussed. Remember to include the aim and objectives as well as explain the structure of your report so the reader knows what to expect.

(Indicative word count: 300 words)


  • Main Body/Findings

In this section you must demonstrate that you can critically discuss the economic value/significance of a sports league / team / club of your choice.  You must draw upon economic theories (e.g. supply and demand) and concepts (e.g. employment / labour), considering the various sports markets that this may relate to.

It is suggested you explain the past, present and future economic issues.  Provide illustrative examples, review relevant literature and ensure your arguments are supported with appropriate references throughout your report.  For instance, you should think about:

  • The general organisational model of the chosen sport league / team / club.
  • The internal, micro and macro environments your chosen sport league / team / club is operating within – using relevant data from reliable sources.
  • Specific cases showing awareness of the economic theories and concepts as applied to your chosen sports league / team / club (e.g. the economics of baseball).
  • Possible areas for discussion:
    • Industrial economics (e.g. league organisation and the relationship between teams; competitive balance).
    • Labour economics (e.g. labour markets in view of player mobility i.e. transfers, and salaries / wage rates or determination, players unions and collective bargaining, sports agents, player allocation).
    • Demand theory (e.g. impact of different variables on game attendances).
    • Economics of sport events and infrastructure (e.g. ticket pricing, broadcasting, economic impacts of events).
  • Put forward possible recommendations for the sport league / team / club / organisation to adopt in the long-term (next 8 to 10 years) to enhance economic performance. Your recommendations should be clearly linked to the preceding critical discussion of economic theories and concepts.


This list is not exhaustive. You should discuss other relevant areas identified by you, drawing on your lecture notes, reading and personal research. It is not expected that you cover all the areas but Remember to be critical.


(Indicative word count: 2, 400 words)


  • Conclusion


You should conclude by summarising the main points emerging from your discussion.

(Indicative word count: 300 words)


  • Reference List


In your reference list you should include all of the books, articles, websites and reports that you have referred to in your research. Reference all citations by using UEL’s standard Harvard referencing system from Cite Them Right.


The reference list is not included in your word count.


1.1.3  Learning Outcomes Assessed by the Task


  1. Demonstrate a systematic understanding of sports markets, core principles of economics and finance and business analytics and their application to sport management. (IC, PID)
  2. Critically analyse and evaluate the sports markets, impact of economic and financial trends and apply data analytics relevant to the sport industry on a range of sport organisations.   (IC, PID, DP)
  3. Apply a range of appropriate economic and finance principles and practices as well as market analytics to evaluate data to solve contemporary issues in sport management. (PID)
  4. Competently make management decisions effectively using appropriate economic models, finance techniques and analytical tools. (DP, PID)
  5. Demonstrate the ability for individual/teamwork and/or group leadership showing personal capacity for professional development (EID, SID, CID)


1.2      Deadline for Submission:


File Submission:


We strongly suggest that you try to submit all coursework by the deadline set as meeting deadlines will be expected in employment.  However, in our regulations, UEL has permitted students to be able to submit their coursework up to 24 hours after the deadline.  The deadline is published in this module guide.


Coursework which is submitted late, but within 24 hours of the deadline, will be assessed but subjected to a fixed penalty of 5% of the total marks available (as opposed to marks obtained).  If you submit twice, once before the deadline and once during the 24 hour late period, then the second submission will be marked and 5% deducted.


2       Assessment Criteria


2.1      Specific Marking Criteria for this Assignment


Content Marks (%)
Investigate and critically discuss the economic issues associated with the chosen sport league / team / club.  Your discussion should show application of economic theories and concepts in a sport context.  




30 marks

Logical sequence and development of the content.  




20 marks

Appropriate depth of critical analysis.  





20 marks

Practical and achievable recommendations proposed for the sport league / team / club / organisation.  




20 marks

Ability to write and present a professional style report for the sports sector which are referenced according to Cite Them Right conventions.  





10 marks

TOTAL 100 marks




2.2      General Postgraduate Grading Criteria Used to Assess Work


In addition to the specific marking criteria for this assignment, general guidelines apply for the expected standard at different levels of study. The following grading standards generally apply to our postgraduate programmes:


70-100 Comprehensive in depth and breadth. Current and relevant. Ability to engage with and interrogate the subject at research cutting edge. Extensive referencing. Ability to extrapolate and interrelate theory and practice. Critical understanding of research approach and research context of the subject. High level of evaluation and diagnosis. High degree of literacy and fluency of expression. High levels of competence in research skills. Demonstrates a highly contextualised ability to apply professional practice skills. High order of originally, inspiration, perception and critical though. Outstanding ability to analyse contradictions and synthesise concepts.
60-69 Substantial in depth and breadth. Current and relevant. Evidence of knowledge of subject at research cutting edge. Generous referencing.


Ability to extrapolate and interrelate theory and practice. Substantial understanding or research skills and research context of the subject. Familiarity with research skills in the subject and demonstration of their use. Demonstrates ability to apply professional practice skills. Work demonstrates critical thought and reflects originality, often demonstrating inspiration and perception. Capability of analysing contradictions and synthesising concepts.
50-59 Accurate, up- to- date and relevant in acceptable depth and breadth. References limited to key texts and sources. Clear grasp of concepts and ability to relate theory to practice. Ability to communicate clearly in the relevant discipline at a professional level. Ability to construct and sustain argument. Demonstrates an ability to analyse and synthesise independently. Some originality of thought.
0-49 Limited and often inaccurate or inadequate. No or very limited referencing. Failure to comprehend relevant concepts and inability to relate theory to practice. Work demonstrates a lack of coherence and inability to construct and sustain argument. Little or none. Offers description as a substitute for explanation.




  1. Guidance on Referencing


As a student you will be taught how to write correctly referenced essays using UEL’s standard Harvard referencing system from Cite Them Right. Cite them Right is the standard Harvard referencing style at UEL for all Schools apart from the School of Psychology which uses the APA system. This book will teach you all you need to know about Harvard referencing, plagiarism and collusion.  The electronic version of “Cite Them Right: the essential referencing guide” 9th edition, can be accessed whilst on or off campus, via UEL Direct. The book can only be read online and no part of it can be printed nor downloaded.


Further information is available at


4.    Details of Submission Procedures


4.1  Conventions for Presentation and Submission


  • Your assignment should be presented in an report format i.e.:
  • Title,
  • Contents Page,
  • Introduction,
  • Main Body (including subheadings),
  • Conclusion,
  • Recommendations,
  • Reference List,
  • Appendices (if required).
  • The module code and name, your student number and the submission deadline must appear on the first/title page of your assignment. (If you are submitting late or if you have applied for or will be applying for extenuation please also note).
  • Font style: any normal font (e.g. Times New Roman or Arial); font size: 11 or 12.
  • Pages should be numbered.

Notice is hereby given that all submissions for Component 1 [Individual Report] of this Module must be submitted to Turnitin. If you fail to submit Component 1 [Individual Report], to Turnitin, in accordance with the guidance provided on the Virtual Learning Environment (Moodle), a mark of 0 will be awarded for the component.


  1. Feedback and Return of Work:
  • Class discussions on related topics will allow you to reflect on and revise the content of your work before submission.
  • You are always welcome to clarify any aspects that are unclear with your module tutor.
  • Generic feedback on coursework will be given, however, whilst feedback will be given on draft/formative work, it shouldn’t be assumed that every aspect will be identified.
  • If you wish to receive generic feedback on draft/formative work from the module tutor then work should be received two weeks before the deadline. The module tutor will not read multiple copies of your work and no final draft will be read.
  • Submission of the written assignment via Turnitin allows you to check your originality report to avoid plagiarism.
  • After the assessments have been marked, general feedback for each assessment will be posted on Moodle, and where possible, it will also be presented in class – within three working weeks of the submission deadline.
  • Feedback on your work together with your mark will be presented individually as soon as possible after the submission date – within three working weeks of the submission deadline.


  1. Reassessment Information:

In order to pass a module, you must both achieve an aggregate mark of 50% and also meet the component threshold marks

Where a student does not achieve an aggregate of 50%, or does not achieve component threshold marks, the student is reassessed in the module at the next reassessment point in all and only those components achieving a mark of less than 50%. Component marks of 50% or over are carried forward to reassessment.

In determining whether a student has passed a module on reassessment the calculation is based on the highest component marks achieved, whether in assessment or reassessment.

In order to pass a module on reassessment a student must both achieve an aggregate mark of 50% and achieve the component threshold marks. If the module is passed, the student will achieve the module mark but any reassessed components will be capped at 50% for the purposes of calculating the Masters award classification. Modules that do not include components will be capped at 50%.

You will be expected to complete a similar piece of work for your re-assessment.  Your assignment brief will be available on Moodle. The provisional resubmission dates are set 40 days from the feedback date.


  1. Word Count:

Your word count should not include the citations and reference lists. You should provide your word count on the front sheet. Exceeding the word count by more than 10% (below or above word count) will result in a penalty. If your work is significantly shorter, then you will probably have failed to provide the level of detail needed.



    Customer Area

    Make your order right away

    Confidentiality and privacy guaranteed

    satisfaction guaranteed