Select two articles from this week’s assigned readings.
Provide a brief introduction to the concept of Structural Equation Modeling. Be sure to also address different types of modeling that have been used in research such as Latent Predictive Modeling.
Next, provide a brief 1-2 paragraph summarizing each selected article.
Compare and contrast the two articles. For example, how did each study employ SEM to analyze their data? Did they use CFA? Did they use model fit statistics? Was SEM an appropriate tool for the analysis, etc.
Discuss how methods like SEM can be used to investigate your research interests. Provide an example of a study in your area of interest (DIGITAL MARKETING) that used SEM or another structural modeling approach.
Provide a brief conclusion to this work in which you summarize the assignment.

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