Continue using the company McDonalds that you used in parts 1 and 2 to complete part 3 requirements.
Part 3 requirements
1:
Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Part 1: Research and the Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the “Marketing Plan Analysis and Presentation: Part 3 – Research Template.”
2:
Add to the PowerPoint presentation you created by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company’s marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.
Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation.
Place:
1. Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multi channels).
2. Discuss possible channel conflicts.
Promotion:
1. What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company?
2. What forms of media does the company use? Describe the media mix.
3. Illustrate the messages the company currently uses.
Strategy Recommendation:
1. Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
2. Cite your specific research findings to justify your strategy assessment and recommendations.
General Requirements:
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Attached are Part 1 and Part 2 along with the powerpoint.
