Strategy Formulation.

Examine the company selected in document Order__489094 – Attached, with a focus on the business model it uses. Analyze its business-level strategy, corporate strategy, innovation strategy, and global strategy to see if it is appropriate for the company’s strategic position. If this company is a large multi-business entity, choose one of the major businesses of the firm for this analysis. In prior writing, you collected information about the Atlassian company’s external environment (see Order__489094 paper) and some of its internal competitive advantages. Using this information and strategies, address the following questions.

Part One: Evaluate Business Strategy

  • Does the selected business (Atlassian) have differentiated products or services? If so, what is the basis for this differentiation from the competition?
  • Does the chosen company (Atlassian) have a cost-leadership position in this business? If so, can you identify which cost drivers it uses effectively to hold this position?
  • What is this Atlassian company’s approach to the market? If it segments the market, identify the scope of competition it is using.
  • Using the answers to the preceding questions, identify which generic business strategies Atlassian company is employing. Is the company leveraging the appropriate value and cost drivers for the business strategy you identified? Explain why or why not.

Part Two: Evaluate Corporate Strategy

The following questions helps to study the selected company’s use of acquisitions and alliances to grow or change its business.

  • Has Atlassian company participated in any mergers or acquisitions in the past three years? What was the nature of these actions? Did they result in a consolidation of competitors?
  • Research what strategic alliances Atlassian company has entered in the past three years. If there are several of these, choose the one you identify as the most important for further analysis. Based on Atlassian press releases and business journal reports for the alliance, what do you find to be the main reason the firm entered these alliances?
  • Do you think each of the three alliances achieves the original intent, and therefore is successful? Why or why not?

Part Three: Evaluate Global Strategy

The following question will help to study this company’s global strategy, or a strategy it should pursue globally.

  • If Atlassian company already engaged in international activities, answer the following questions:
  • Is Atlassian company varying its product or service to adapt to differences in countries? Is the marketing approach different among the nations involved? Should it be?
  • Which of the four global strategies is Atlassian using? Is this the best strategy for it to use? Why or why not?

If Atlassian is not currently engaged internationally, answer the following questions:

  • Would Atlassian ‘s product or service need to be modified or marketed differently if it expanded beyond the home country?
  • Does Atlassian company have the potential to access larger markets by expanding internationally? Does it have the possibility of lowering input factors with such expansion? Please explain why or why not.

Submission Requirements

  • Written communication: Written communication is free of errors that detract from the overall message.
  • APA formatting: the paper should demonstrate proper APA formatting and style. Be sure to include assignment title, and page number in the running header of each page. Use meaningful section headings to clarify the organization and readability of the paper.
  • Number of references: Include a minimum of six references from assigned research; the sources should be appropriately cited throughout your paper and in your reference list.
  • Paper length: 700–words (1.5-line spacing) or more.
  • Font and font size: Times New Roman, 12 point.

Prior to writing this paper, please be sure to look at the Strategy Formulation Scoring Guide to learn how to maximize the score. Use the resources provided to help you with the research and writing.


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