Question 1

Market-based Strategies

Discuss the view that the best way to gain competitive advantage is for businesses to use a market-based strategy.

Question 2

Resource-based Strategies

Portfolio Question

Analyse and explain how organisations can gain competitive advantage from effective management of the Value Chain.

b. You must also attempt ONE of either question 3 or 4

Question 3

Mergers & Acquisitions

‘Mergers and acquisitions should be an essential part of a company’s business strategy’. Discuss.

Question 4

Collaboration and Alliances

Discuss the arguments for and against organisations collaborating in Joint Ventures and Strategic Alliances.