1.Evaluate theoretical and practical knowledge of Marketing Research

2.Analyse marketing issues and strategies using core marketing concepts and work with others to develop marketing strategies.

3.Analyse and evaluate research methods, using primary and secondary data, design questionnaire, statistical analysis and write research report.

4.Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning

5.Demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business