Thoroughly read the case and prepare a case analysis report. Ensure that while analyzing the case, the following questions are incorporated as a part of the case analysis report:
- Assess the performance of Receiver leading up to 2018: a. Perform a SWOT analysis of the company. b. Explain the nature of the growth experienced by the company to date. c. Conduct a competitive analysis of the industry in which Receiver competes. d. Describe the customer segment(s) served by Receiver.
- Using Ansoff’s Matrix, evaluate the type of growth Receiver is seeking, and determine the actions that are appropriate for that type of growth.
- What are the elements of Receiver’s marketing strategy (i.e., its positioning and target market) in 2018?
- With the goal of growth in the wholesale market in mind, create a set of marketing tactics (i.e., product, promotion, distribution, and price) that build on current operations but would better position Receiver for the future.
