Discussion Question:
Briefly identify and describe digital commerce marketing and advertising strategies and tools. Then discuss which tool or strategy is your favorite and why.

Example: E-mail marketing – sends e-mail directly to interested users, and has proven to be one of the most effective forms of marketing communications.
⦁ Affiliate marketing
⦁ Viral marketing
⦁ Social marketing and advertising
⦁ Mobile and local marketing and advertising
⦁ Customer retention techniques

⦁ Identify and describe the basic digital commerce marketing and advertising strategies and tools.
⦁ Characterize the main technologies that support online marketing
⦁ Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.
⦁ Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.
⦁ Identify the key elements of a mobile marketing campaign.
⦁ Critique the capabilities of location-based local marketing