Briefly profile your company choice its history, financial highlights and other relevant company details. Summarise the nature and current state of the industry in which it operates. This section of work will help contextualise the report in terms of key company information and the industry (and wider) environment in which the firm operates.
History should include: when and where it started operations; by who; major expansions and acquisitions from then to now; types of products and services it offers; significant business relationships; and when it listed on the stock exchange.