Business Analytics

Complete CardioGood Fitness Case _Phase I Assignment in the Appendix A of this document.

As a member of the marketing analytics team at AdRight, YOU are assigned to participate in this task. Based on the data analysis that appears on the following pages, present a written summary (one page max) that highlights the typical characteristics of each of the treadmill product purchasers with respect to gender, age, education, relationship status, annual household income, treadmill use, exercise activity, and self-rated fitness; note any insights gained that might inform the direction of the marketing campaign for the treadmills.”

Use the various data in Appendix A to highlight the typical characteristics. This only needs to be a 1 page paper so it should be detailed but concise.

Contingency Table: Product by Gender Contingency Table: Product By MaritalStatus