McDonaldization

In his book McDonaldization: The Reader, George Ritzer defines the term and collects multiple essays that explore many different institutions in our society that have been McDonaldized.

For this assignment, read the excerpt provided to you from Ritzer’s book, as well as the pages in your textbook which discuss this concept.

Next, choose an institution or organization in our society with which you are familiar. It may be your place of employment, an organization you are or were a part of, or a store or other place you frequent. DO NOT use a fast food company of any kind as your case study.

In about 3 pages: Define McDonaldization; Introduce your chosen organization/institution and how it has been McDonaldized;

Define each of the 4 dimensions of McDonaldization as outlined by Ritzer; and

Give several specific, detailed examples of each dimension from your chosen organization.

 


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