Business cases are used by those developing new products while business plans are used as guides and documents to support the entire business. Compare and contrast the purpose, components, and intended audience of business cases and business plans.
Review the videos:

https://www.lynda.com/Writing-tutorials/Introduction/580625/615961-4.html

https://www.linkedin.com/learning/entrepreneurship-foundations/deciding-between-online-vs-brick-and-mortar?u=2245842