The work about My Professional Digital Brand and my filde is to be digital marketng Executive.

Analysis

• This should include identification of at least three main social media trends during this Covid19 pandemic, providing narrative on notable changes to consumer behaviour by analysing the benefits, problems and challenges faced by businesses in using various social media marketing communication tools within complex global environments.

• You must conduct a Search and Social Media Marketing analysis for the latest recruitment trends, notable changes in consumer/professional online behaviour and those key skills and attributes that are desired by potential employers, in the area where you would like to work/provide services for. Identify the keywords for main industry specific skills

• This should also include identification of a minimum of three key influencers and individuals who would make employment/hiring decisions or help in your application process

• Identify top ten of your competitors in a table. You should conduct a thorough evaluation of their strengths and weaknesses in terms of their use of professional social media profiles – how often do they engage? What are their forms of engagement? What can you learn from their behaviour using social media profiles analysis tools and techniques? From this list, you must identify one competitor website/blog in your chosen field of preferred employment and undertake a comprehensive review of their site ie keywords, images, video etc.

(plan )

• Literature review (at least five references to relevant academic research articles, white papers, online resources, reports and books) on digital strategy development and thinking of legal and ethical implications of you being online.

Critically justify the selection of specific Social Media platforms. For example, if you choose