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  2. Conduct a simple SWOT analysis Strengths, Weaknesses, Opportunities, and Threats of a product or service offering and draw inferences from an analysis of the results.

Conduct a simple SWOT analysis Strengths, Weaknesses, Opportunities, and Threats of a product or service offering and draw inferences from an analysis of the results.

MRKT 310 Principles of Marketing

Week 3 Writing Assignment

Part 1 – What is Strategic Marketing?

Learning Outcomes

Creating Value for Customers: Demonstrate an understanding of the concept of value creation.
The Role of the Customer in the Company's Strategic Planning.

SWOT analysis: Conduct a simple SWOT analysis Strengths, Weaknesses, Opportunities, and Threats of a product or service offering and draw inferences from an analysis of the results.

Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.


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