European Short-haul Route Analysis

All airlines have complex route networks that connect the passengers and freight between airports. An airline could have more than 1000 routes in the network for any one season. The performance of each route is measured in terms of profitability which airlines monitor on a regular basis. Capacity on profitable routes is often increased and can be crucial to the airline. However not all routes are successful and underperforming routes may have capacity reduced or may even be dropped altogether. Route performance is dynamic and can change quickly due to changes in passenger demand, variations in operating costs and changes to competition on the route due to other airline operators.
As part of this assignment, you are assuming the role of a route analyst working for easyJet airlines. The airline is working on a large project to review the routes operated from their London bases at Gatwick, Luton and Stansted. They are looking to drop some less profitable routes so that they can deploy aircraft on more successful routes. You have been asked by your manager to conduct a SWOT analysis for a particular route to assess its viability. You are to write a 1500-word report (±10%) including the following sections:

Introduction – (Approximately 150 words)
Strengths and Opportunities – (Approx. 600 words)
Threats and Weaknesses – (Approx. 600 words)
Recommendation – (Approx. 150 words)