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  2. Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.

Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.

ASSIGNMENT

Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.

Use the recommended journal readings in this module’s Reading and Resources section to inform your paper’s position.


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