SEO on two sites
For your final exam you must do an SEO audit of www.eiu.edu/digital-media Here are the following items that must be completed and included in your report:
1. Complete a check of the search engine ranking on www.eiu.edu/digital-media using
https://www.thehoth.com/search-engine-rankings/
2. Run an SEO ranking comparing the site against http://www.uh.edu/tech/digitalmedia/
https://www.thehoth.com/seo-audit-tool/
3. Review local SEO and ensure the site is leveraging proper mark up and local SEO (Week 8 module) for www.eiu.edu/digital-media
4. Analyze how the site is (or isn’t) leveraging social media in order to improve SEO for www.eiu.edu/digital-media
5. Review the HTML source code for Schema.org microformats on www.eiu.edu/digital-media
6. Review the source code for Google Analytics on www.eiu.edu/digital-media. Copy and paste that portion of code (found in the <head> section) into your report so that it can be analyzed to make sure it is current and functioning.
7. Do a google trends search for digital media and analyze the results.
8. Check site performance on www.eiu.edu/digital-media and http://www.uh.edu/tech/digitalmedia/
9. Double check your work by completing a 15 minute SEO http://moz.com/blog/a-step-by-step-15-minute-seo-audit-a-sample-from-seo-secrets on www.eiu.edu/digital-media
10. Review the content on www.eiu.edu/digital-media See if the content makes sense with the URL, Title, Headings, and Images.
11. Consider the social media utilized by www.eiu.edu/digital-media Is it appropriate? What needs added? What can be improved?
12. Type up the entirety of your results in a report. In your report provide suggestions for improvement page by page. Submit the final document to the dropbox.
