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  2. Corporate Advocacy- The 1960s and 1970s were marked by several major social movements. How did this change the relationship between consumers and companies?

Corporate Advocacy- The 1960s and 1970s were marked by several major social movements. How did this change the relationship between consumers and companies?

Corporate Advocacy

1) The 1960s and 1970s were marked by several major social movements. How did this change the relationship between consumers and companies?

2) Why did corporations start lobbying? Why has this been so significant?

3) How can consumer backlash affect a company? Do you agree with such responses?

You should have a minimum of 3 peer-reviewed journal article references.

 


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