Corporate Communications and Marketing Strategy D2M2

Discussion

How do employees affect the ability of the firm to maintain market share?

The assignment is a discussion post: It only needs about 275- 300 words

Include two journal articles. Include the link, volume and page numbers in the journal article references page.

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership is a text book for this course please reference this if possible. ( not mandatory). Thanks kindly


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