Brand Assignment
For this assignment you will create a business identity for your service organization. In an effort to establish your BRAND, you will develop vision, mission, and value statements to aid in the process of creating your identity.
In addition, you will develop a unique company logo, motto, target market, service specifics, and a promotion strategy. The assignment must be completed using Microsoft Word. Use Times New Roman 12-point font and double-space your paper. Business Identity (Brand) What is your brand?
Your identity assignment needs to include the following:
A vision statement – include a short explanation of what your vision means
A mission statement – include a short explanation of what your mission means
At least two value statements – include an explanation of them
Design a company logo unique to your organization
Describe the image you desire to portray. Make sure it makes sense.
Develop a company motto and fully explain what it means (include the motto with the logo)
Identify your target market – Who are they, what is their age range, are they professional or blue collar, where do they live, what is their average income, married or single, what are they looking for when it comes to service, what type of repairs are they looking for, etc.?
Do this before you develop a promotion strategy. You must know who you are targeting before you can decide how you will reach them.
Describe your business operations – Describe your hours of operation, what the focus of your business is, list some of the services you offer, prices for your services, customer labor rates, how much you pay your employees, are they hourly or salary, how often are they paid, and what MA-234 Customer Relations Automated Management Brand assignment Mr. Croft 2 specific benefits you will provide to your employees.
Identify the specific benefits and elaborate on them. You must provide them with benefits.
Describe your promotion strategy – How will you advertise your company to the public? Be specific with the methods of promotion you will use.
Describe how you will promote using the different advertising methods you choose.
Describe an actual plan. You must have at least five methods of promotion.
Elaborate to the point where you convince me you understand the material. The more information you provide, the better chance you have to obtain a higher grade. Your business identity assignment has a minimum word count of at least 1200 words.
