Create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.

Specifically, you must address the following rubric criteria:

Deliver a unique value proposition.
Leveraging the blue ocean strategy, what makes the product or service unique?
How does it provide a strategic advantage in the marketplace?


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