Part 1
Create and optimize one social media account
• Dive into the Pew Research reading and, based on data, identify the BEST social platforms for your audience and message. (Note: it may not be the platforms you thought they would be!)
• Once you’ve identified your platform, choose the best web articles listed for those social channels under “readings”
• Create (or update) business accounts for that platform
• Optimize pages appropriately and fully
Part 2
Create a one-month content calendar for your social media
• Read through how to set up and create a content calendar
• Fill in 30 days of content – complete with holidays, posts, blogs, CTA, visuals
• Make sure the posting schedule (times and days) makes sense for your audience and your platforms. Refer to readings.
• Note: Your content calendar should align with the work you have already completed– your goals, your brand personas, and your editorial and visual standards
Part 3
• What social media account are you focusing on this week?
• What did you do to optimize it?
• Generally, how are you planning on growing your followers? (follow/unfollow, high engagement with followers, hashtag strategy, etc.)
