Learning Outcomes:
1. Critically analyse data concerning complex marketing problems and opportunities by applying major global marketing theories and concepts; and develop realistic and original solution to the problems
2. Identify the key cultural factors and the nature of their impact on global marketing
3. Evaluate the opposing arguments for standardising or adaptation of the elements of the marketing mix in different markets and countries

Assessment 1
Assignment Task: Individual Report
Assessment Criteria: LO1, LO2, LO3
Word Count: 2,500 words
Briefing:
Carry out an analysis of a global marketing and online business of an organisation of your choice based on a specific host country.