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  2. Critically analyse the competitive and growth strategies of Adnams. How can the company sustain its competitive advantage and create greater value than its competitors?

Critically analyse the competitive and growth strategies of Adnams. How can the company sustain its competitive advantage and create greater value than its competitors?

Write a management report (2000 words) on the following tasks that are based on the case

study ‘Adnams: a local company’

1. Based on an analysis of the current external and internal environment, critically evaluate the

strategic options, and the extent to which Adnams is capable of supporting these options.

2. Critically analyse the competitive and growth strategies of Adnams. How can the company

sustain its competitive advantage and create greater value than its competitors?


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