Consider the role of marketing professionals in change management involving marketing practices.

To complete this Individual Assignment:
In an approximately 1,400-word response, address the following issues/questions:
Critically analyse the role of leaders in change management involving marketing practices. Assess whether you have a readiness for change and how it may impact your role as a leader with respect to your responsibilities for marketing or more generally. In your evaluation, be sure to include specific examples of prior personal and professional experiences.