“Critically discuss how and when established banks can increase their financial performance by using online communities”.

The assessment criteria for the essay are (all criteria carry equal marks):

(1) Clarity and rigor—How clear are the aims and objectives of the research? Do the conclusions relate to these aims and objectives and contain evidence from the findings? Does the review of literature help to inform the way that the findings have been evaluated? Have relevant research methods been used to obtain the data?

(2) Critical analysis—What insights and reflections are drawn about the academic literature and from the research?

(3) Relevance and practicality—Has the issue been addressed? Is there a workable out-come?

(4) Originality—Has the research been carried out in a creative way? Have new ideas or new ways of exploring problems been used? What new concepts emerge from the work?

(5) Presentation—Is the essay or thesis clearly structured, without formal flaws, typos and grammar mistakes?