Detailed guidance.

In order to complete the following tasks you will need to download and read the article ‘The globalization of Tesla Motors: a strategic marketing plan analysis’ (Mangham, 2012).  This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, Tesla Motors. It is important to note that this case study provides context for the tasks below and you are expected to incorporate relevant aspects of the case into your answer.  A critical writing style should be adopted throughout.

• Critically discuss how technological change, globalisation and customer expectations will influence management accounting within Tesla Motors.
• Prepare a memo for the management of Tesla Motors:
  1. Which considers the limitations in the use of a traditional budgetary control system in their modern workplace.

1. To explain how ‘Activity Based Management (ABM)’ and ‘Activity Based Costing (ABC)’ may help Tesla Motors achieve their strategic objectives.

• Prepare a report for the management of Tesla Motors which critically examines how the adoption of a Balanced Scorecard approach could be used to measure the performance of the organisation.
• Using PowerPoint produce a two slide presentation which proposes a Balanced Scorecard for Tesla Motors:
  1. SLIDE 1: create a Balanced Scorecard for Tesla Motors and include TWO measure for EACH area of the Scorecard.
  2. SLIDE 2: Provide a bullet point list for EACH area of the Scorecard stating the source of the information for each measure.