Culture and Innovation of Southwest Airlines

Prepare an essay paper discussing on Culture and Innovation of Southwest Airlines.Do not use Southwest Airlines as a source it needs to be a book, articles from periodicals or newspapers, and peer reviewed journals.

This is the book reference the case study is from: Dess, G., McNamara, G., Eisner, A., & Lee, S. (2020). Strategic Management: Text and Cases (10th Edition ed.cho). New York: McGraw Hill.