• Define the problem and research objectives you want answered in line with the company’s mission and objectives.
• Determine how to go about getting answers to those research questions in the most time- and cost-efficient way while getting viable and significant data.
• Explain what type of data you will you need, primary or secondary.
• Explain the means of obtaining the data. Explain what type of research you will pursue. Will you use quantitative or qualitative data? Explain why.
• Describe the sampling plan:
A. Who will you survey?
B. Sample size: How many people will you survey, knowing that all the people you intend to survey may not respond, or their survey will be incomplete, etc.?
C. Sampling procedure: How will you go about finding your sample population? What will be a statistically significant measure?
D. How will you contact the subjects? Will you email them, phone them, etc.?
• Determine how you will ensure the data is significant enough to make a decision as to whether the product development engineers should proceed with product development or not.
• Respond to all the items in a minimum of a 2- to 3-page essay with additional title and reference pages in APA format and citation style.