Demonstrate knowledge and understanding of data types, data handling and analytics methods essential to data driven marketing decisions
Use and apply a range of analytics tools and techniques to develop useful strategic insights critical to marketing and business operations
Understand and apply digital analytics tools and techniques in marketing context
Critically evaluate and apply theoretical concepts related to marketing and business analytics

Understand and frame data driven marketing problems
Identify the nature of data essential to marketing analytics and decision making process
Develop conceptual and practical understanding of data modelling in marketing analytics
Analyse, resolve and communicate complex business and marketing problems using data analytics and visualisation tools
Apply digital analytics methods in resolving digital marketing problems