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  2. Demonstrate your understanding of theory in a practical context, apply Case information throughout  discussion to show how pricing strategy elements can combine to capture a value proposition.

Demonstrate your understanding of theory in a practical context, apply Case information throughout  discussion to show how pricing strategy elements can combine to capture a value proposition.

Use marketing theory to discuss the components, and importance of an
integrated marketing mix. Integrate Case information throughout discussion
to demonstrate your understanding of theory applied to a given, practical
context.
Specifically:
• Introduce the marketing concepts that will be addressed in CSB
(namely an integrated marketing mix –
• Use marketing theory to outline the strategic components of a
product strategy. To demonstrate your understanding of theory in a
practical context, a
• Use marketing theory to outline the strategic components of a pricing
strategy. To demonstrate your understanding of theory in a practical
context, apply Case information throughout  discussion to show
how pricing strategy elements can combine to capture a value
proposition.


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