Module 2—Internal and External Marketing Variables (Chapters 1-5)

Q1. Provide a description of the product/service and a brief history of the firm.

Q2. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch. 2)

Q3. Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch. 2)

Q4. Describe and discuss demographic and economic trends that affect the sale of the product/service. Describe and discuss technological changes and changes in consumer tastes and preferences that have affected the sale of the product/service. (Ch.3)

Q5. Create a marketing research process to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch. 4)

PS. The firm to be discussed above is NETFLIX.Also you are going to need this text book to complete this paper

Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460

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