Organizational behavior (OB) is the study of the way people interact within groups. Normally this study is applied in an attempt to create more efficient business organizations. The central idea of the study of organizational behavior is that a scientific approach can be applied to the management of workers. Organizational behavior theories are used for human resource purposes to maximize the output from individual group members.

Describe how Organizational Behavior is influential in the hospitality industry. Then, describe how OB might contribute to success and how it might contribute to the failure of an organization.