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  2. Describe how you could use mobile marketing to drive website visits, as well as in-person store visits. Be specific in your ideas, and provide research evidence that supports your idea or concept.

Describe how you could use mobile marketing to drive website visits, as well as in-person store visits. Be specific in your ideas, and provide research evidence that supports your idea or concept.

Paper details:

Part 1: Mobile marketing has become an important component of digital marketing campaigns. Assume you are a marketing manager for the small business venture you discussed in the first two weeks of class (i.e. a local book, pizza joint, salon parla, shoe store, etc.). Describe how you could use mobile marketing to drive website visits, as well as in-person store visits. Be specific in your ideas, and provide research evidence that supports your idea or concept.

Part 2: Suppose a local pizza chain with nine restaurants has asked you to help them with their social media strategy. Discuss the pros and cons of each of the primary social media platforms (Facebook, Instagram, Twitter, Pinterest, and YouTube) for the pizza restaurants. Which one do you consider to be the best? Why?


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