3.1 Describe the nature and purpose of an external assessment in formulating strategies.
3.2 Identify and discuss 10 external forces that impact organizations.
3.3 Explain Porter’s Five-Forces Model and its relevance in formulating strategies.

3.4 Describe key sources of information for identifying opportunities and threats.
3.5 Discuss forecasting tools and techniques.
3.6 Explain how to develop and use an External Factor Evaluation (EFE) Matrix.
3.7 Explain how to develop and use a Competitive Profile Matrix (CPM)