Global business

Reflect big data on the readings and the lecture videos provided in this module, 2) consider the business strategies of global companies, and 3) connect your learning to the real-world situations.

Answer each question in 1/2-1 pages and cite your sources following APA format.
Application Problems

Describe the globalization of business.
How does the globalization of business impact companies’ global business strategy?
How best can companies make use of the advancement in technology, and the availability of big data, to benefit their global business strategy?

Sources to use:

De Kluyver, C. A., & Pearce II, J. A. (2021). Global Business Strategy. Business Expert Press.
Lafley, A. G., & Martin, R. L. (2013). Playing to win: How strategy really works . Harvard Business Press.
Read Chapters 1 and 2 in Global Business Strategy.
Read Chapter 2 in Playing To Win.


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