- Explain the importance of franchising in the U.S. and global economy.
- Define the concept of franchising.
- Describe the different types of franchises.
- Describe the benefits and limitations of buying a franchise.
- Describe the legal aspects of franchising, including the protection offered by the FTC’s Trade Regulation Rule.
- Explain the right way to buy a franchise.
- Describe a typical franchise contract and its primary provisions.
- Explain current trends shaping franchising
3.2 Action Required:
- Watch the short video at the following link
3.3 Test your Knowledge (Question):
- Discuss the benefits of franchising to the franchisee.
