Who sets the ethical standards that must be maintained by a profession?

Who sets the ethical standards that must be maintained by a profession? We might look to our education for guidance, or to mentors in the workplace. We might rely on our personal judgement. One resource that we should never overlook is the professional association.

The AMA is a “spokesperson” for the marketing profession. The association has articulated ethical standards for the marketing field.

In this activity, you apply these standards to a case study and discuss it with a small group. In preparation, review the required and optional resources. Then, respond to the following in your initial post:

Describe two marketing practices demonstrated by Mylan Pharmaceuticals. Do you feel they are ethical or unethical? Why?

Which ethical standards identified by the AMA apply to the company’s practices? Cite examples from the case study.