Use the Internet to look for Banner health care organization headquartered in Phoenix, AZ. Take some time to look at the organization’s logo and other elements of brand identity.

Write a 275-400 word analysis

Using what you learned about Schmitt and Simonson’s drivers of identify management regarding inconsistent image, determine whether the chosen facility’s logo and associated branding elements convey an image of consistency and order. Be sure to support your analysis with rationale from the textbook and any other resources you may identify on the subject.

For the assignment, provide a link that shows at least two of the health care organization’s branding elements (such as their website, social media page, or press release) and explain, with rationale, whether the branding within these elements conveys consistency and order.

Describe what impact (positive or negative) the branding elements could have on patient choice