Post a description of and link to the digital marketing platform that you identified. In 150–225 words (2–3 paragraphs), provide an analysis of a digital marketing platform that addresses the following:

Describe why you would use or recommend this platform, as well as its benefits and drawbacks.

Describe what types of businesses or other organizations you think could most benefit from using this platform.

Explain at least one strategy or action that businesses and organizations can incorporate from this platform to increase the success of their marketing.

To support your response, be sure to reference at least one properly cited scholarly source.