Write a review of a product using evidence-based research to analyze the product’s claim and critique the product and advertisement as a whole.

PRODUCT IS: MI PASTE PLUS toothpaste
Here is the link to the advertisement I would like to use: http://www.mi-paste.com/about.php

Find supporting research for the product or the active ingredient (HINT: the advertisement may have references listed to get you started, or you can try the company website).
Write an APA-formatted review of the product, to include the following:

Description of the advert and the product

Compare/critique the advertised benefits/claims with any supporting research
Is the research from a peer-reviewed source, or did the company conduct their own research? Is this research biased? Why or why not?

Could you find research to back the advertised claim?

Describe why you would or would not recommend this product to your patients, based on your research findings.
Did the ad provide enough information about the product? Why or why not?
Is the product ADA accepted?


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