Specifically, you must address the following criteria:

Describe the marketing research efforts that should be conducted before establishing a strategic direction. Consider the following:

What market demographics should be chosen?

What marketing channels are most suitable for the purpose?

Refer to the Theme Park Vision, Mission, and Values of the organization and address the key factors of vision, mission, and values in relation to strategic direction.

How would the values of the organization influence the marketing strategy?

Determine two marketing strategies that can help ensure successful reopening of all the parks.

Explain how these strategies support the decision to reopen the parks.