Individual Strategic Digital Marketing Plan,Component B will be an individual written report.

Component B will be an individual written report.

Develop a 3000-word strategic digital marketing plan for your ‘named’ fictitious sneaker company.

Collectively, your plan will be based on information and activities providing insight and analysis of the real-life sneaker sector in the United Kingdom. Your experiential learning from the simulation and real-life information should enhance your report allowing for deeper analytical insight, creativity and critical consideration of digital strategies available to your fictitious sneaker company (unique to each student). (Simulation outcomes or results are not to be referred to or used in component B).

Draw on the various strategic digital marketing analytic tools and concepts covered in the module and draw on academic/practitioner support throughout.

The report should be clear and concise, inclusive of table of contents, with proper headings/subheadings for each key area of report. The report should be word processed and produced in a suitable academic style

using font 12 and double spacing.
The key components of the individual written report are:

Company Introduction, External & Internal

Marketing Audit

25%

Organisational Competitive Strategy &

Digital Marketing Objectives (SMART),

Digital Marketing Strategy & Analytics

45%

Implementation & Control and Future

Customer Centric Digital marketing

strategies

25%

Report Structure and Citations/References 5%

Total 100%