Competencies

In this project, you will demonstrate your mastery of the following competencies:

Explain the drivers of globalization and how they impact business decisions
Differentiate between domestic and international business environments
Describe the factors that contribute to international market attractiveness and entry

Scenario

You are a business analyst working at a small domestic organization that produces high-quality baseball bats. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue growth. One option that leadership has noticed competitors attempting is entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.

Select one of the following international markets to use for your course project:

Republic of Korea
Canada
Germany

 

Market Profile: Compare and contrast important cultural, political, and economic elements of your selected market versus the United States to explain similarities and differences between cultural practices, attitudes, economic factors, and political environments.

Cultural Profile:

Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, values and attitudes, cultural dimensions, and so on.
Political and Economic Profile:

Compare and contrast important political and economic factors for your selected market against those in the domestic market, including political systems, current leaders, and economic measures or characteristics used in classification.

Legal and Regulatory Profile:

Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.