Value a company

1) Provide a summary of the attached article How to Value a Company by Analyzing its Customers – HBR 2020.pdf

2)Discuss a company that may benefit from using this customer-based corporate valuation.

3)If you find a piece (e.g., newspaper, magazine article, etc.) relevant to the article selected for the discussion, provide a URL or a pdf.

Format: word document or pdf. Times New Roman, 12 points, Double spaced, please no longer than 2 pages.