You are a graduate trainee in the finance department of a major UK-based investment company.

Your manager has asked you to prepare a report on the Strategic Position of Ryanair and has provided you with a report template to complete and guidance notes (see below). Note: You do not need to consider any financial aspects of the company in your report as a full financial analysis of the company has already been conducted.

Discuss about how your knowledge of Porter’s 5-Forces factors or Ansoff’s Product / Market Matrix choices could help you in carrying out your SWOT analysis